The "dos and don'ts" of selling your company with Chris Buttenham, CEO and Co founder of Obie (acquired by Seismic)
You're going to think your LOI is like 98% of the way there, and you're probably like 20% of the way there.
Chris Buttenham, CEO and Co Founder of Obie (acquired by Seismic), joins the show to talk about
Chris Buttenham is the founder and CEO of Obie (acquired by Seismic), a company changing the way organizations share and manage their internal knowledge. Chris is a 500 Startups alumni (Batch 20), and OnDeck Fellow (ODA6).
Every "or" or "and" you have in your statement decreases your value proposition by half. Get more streamlined on your value proposition and the customer your support.
"We had sort of a sketch and I mean that literally, like we had a floor plan with tape on it, in this building in Brooklyn. And we showed it on Craigslist and we pretty much sold out that first floor when it was just tape on the floor."