Nichole Powell is the CEO and Co founder of Kinfield. a venture-backed brand making clean skincare and personal care for the great outdoors. Launched in 2019, the brand has been featured in the likes of The New York Times, VOGUE, Fast Company, and Outside magazine, for its innovative formulas like a DEET-free repellent and mineral sunscreens. Prior to founding Kinfield, Nichole led business development and growth as the first hire at fashion retailer Modern Citizen and worked at Intuit on products like Mint.com and TurboTax. When she isn't working on Kinfield or mentoring emerging entrepreneurs, Nichole is an avid traveler, hiker, and rock climber, and lives in San Francisco, CA.
"I have a prediction with 100% in 10 years you're going to have a billion dollar ARR company emerge out of this category"
The Zero to One phase is the hardest stage because you're having to convince people to use a new product from a new company. And on top of that LaunchDarkly at the time was also a process change, and people weren't really used to continuous delivery.