AJ Forsythe is the co founder of Coop, who's on a mission to build the largest decentralized food production network. An entrepreneur at heart, AJ Forsythe's business endeavors have ranged from beekeeping, running a winery, and, most notably, creating iCracked while still a student at Cal Poly-SLO. iCracked was acquired by Allstate's SquareTrade in 2019. The company was founded in 2010 in AJ's dorm room and has grown to be the world's largest on-demand repair and trade-in network with over 4,000 Certified iTechs nationwide and in 11 countries. The company was selected #83 on Inc. Magazine's Inc 5000, and AJ was listed as one of Forbes 30 Under 30.
"But I remember bringing pots of soup to house parties in San Francisco on Friday and Saturday nights. And my first question was, do people even enjoy eating this?"
"There are people who are really good at doing things that you don't love to do. You only get to live once. So focus on what you love to do."