AJ Forsythe is the co founder of Coop, who's on a mission to build the largest decentralized food production network. An entrepreneur at heart, AJ Forsythe's business endeavors have ranged from beekeeping, running a winery, and, most notably, creating iCracked while still a student at Cal Poly-SLO. iCracked was acquired by Allstate's SquareTrade in 2019. The company was founded in 2010 in AJ's dorm room and has grown to be the world's largest on-demand repair and trade-in network with over 4,000 Certified iTechs nationwide and in 11 countries. The company was selected #83 on Inc. Magazine's Inc 5000, and AJ was listed as one of Forbes 30 Under 30.
"I have a prediction with 100% in 10 years you're going to have a billion dollar ARR company emerge out of this category"
The Zero to One phase is the hardest stage because you're having to convince people to use a new product from a new company. And on top of that LaunchDarkly at the time was also a process change, and people weren't really used to continuous delivery.