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Episode Description

- Ben shares how Octane thought about early traction channels and platform partners when launching their business.  Specifically their partnership with Shopify.

- He discusses the process he went through in writing and authoring his book, "Captivology".

- Ben provides suggestions on how entrepreneurs can tap into 7 different triggers to get above the noise and captivate audiences to grow their startups.

- How Ben got Rick Ross and DJ Khaled's attention.

Episode Transcript

Ben Parr

Co founder of Octane.ai

Ben Parr is an award-winning entrepreneur, investor, author, and journalist. He started his career as Co-Editor and Editor-at-Large of Mashable, the popular social media and technology news website. He wrote more than 2,400 articles on technology, media, and startups as Mashable’s star writer and helped lead the editorial team.In 2015, HarperCollins released Parr’s award-winning book "CAPTIVOLOGY: THE SCIENCE OF CAPTURING PEOPLE'S ATTENTION", named a must-have marketing book by Strategy+Business Magazine, Forbes, The New York Post, and more. His book dives into the science and psychology of attention and features interviews and insights from over 50 of the world’s top scientists, psychologist, and business leaders, including Sheryl Sandberg, Steven Soderbergh, David Copperfield, and Super Mario creator Shigeru Miyamoto.Today, Parr is President and Co-Founder of Octane AI, the zero-party data marketing platform for ecommerce brands. Octane AI powers dynamic quizzes and surveys for thousands of Shopify and ecommerce brands and helps them personalize marketing channels -- like email, SMS and ads -- and build deeper relationships with their customers. Octane AI is backed by General Catalyst, Javelin Partners and an array of Silicon Valley’s top investors.In addition to Octane AI, Parr sits on the board of directors of the Leila Janah Foundation, a non-profit whose mission is to reduce global poverty through impact sourcing, and is a technology, fundraising and marketing advisor to various startups and organizations. He sat on Lufthansa Airlines' advisory board and was a columnist for CNET and for Inc. Magazine. He is a member of the Forbes 30 Under 30 and an alum of Northwestern University.