Building a big business in cannabis with Roger Obando, Co founder and CTO of Baker
We weren't weed guys in tech. We were tech guys in weed.
Roger Obando, CTO at Loyalsnap and Co founder of Baker Technologies (acquired by TILT Holdings), joins the show to talk about
Roger Obando is a serial entrepreneur and technologist with over 20 years of experience in software development and consulting in both the enterprise and start-up worlds. His most recent entrepreneurial venture, Baker Technologies, a CRM platform focused on helping companies in the cannabis industry build and retain relationships with their customers, was acquired in 2018 resulting in his successful exit.
Since then Roger has rejoined the start-up ranks as CTO of fitness CRM, Loyalsnap where he is applying lessons learned in the cannabis industry to a very different industry that, due to a global pandemic, is facing a similar challenge of forced modernization. Earlier in his career, Roger spent nearly a decade working with large interactive agencies and clients like Sony, BMW, JP Morgan, and Disney. He made the decision in early 2012 to leave services and enter the product space, consulting with start-up companies and eventually transitioning to senior technology positions at Mobile Roadie and Kamino Labs. He has a B.A. In Computer Science and Visual Design from Duke University.
Every "or" or "and" you have in your statement decreases your value proposition by half. Get more streamlined on your value proposition and the customer your support.
"We had sort of a sketch and I mean that literally, like we had a floor plan with tape on it, in this building in Brooklyn. And we showed it on Craigslist and we pretty much sold out that first floor when it was just tape on the floor."