Stephanie Bowker is the Co founder of Ourspace, the collaborative team design canvas that equips tech leaders to make smart org design decisions. Prior to founding Ourspace, Steph was the VP of Marketing at Spendesk, a category leader in the spend management space. She has also held executive marketing positions at companies like Gusto and Intuit, and is a mentor for the Product Marketing Alliance.
"I have a prediction with 100% in 10 years you're going to have a billion dollar ARR company emerge out of this category"
The Zero to One phase is the hardest stage because you're having to convince people to use a new product from a new company. And on top of that LaunchDarkly at the time was also a process change, and people weren't really used to continuous delivery.