Bootstrapping to profitability with Laura McGee, CEO and Co founder of Diversio
Laura joins the show to talk about building a real, profitable, company before raising capital
Laura McGee is the founder and CEO of Diversio, a Toronto-based tech company that uses machine learning to help companies overcome diversity challenges. Laura was recognized as one of Canada’s Top 25 Women of Influence in 2017.
Laura spent much of her career at McKinsey & Company where she advised private and public sector clients on talent strategy, including Diversity & Inclusion. She led the Firm’s support for the Canada-US Council for Advancement of Women, the Economic Advisory Council, and multiple private sector clients. She also co-authored diversity research in partnership with Lean In and the Wall Street Journal.
Outside of work, Laura co-founded the #GoSponsorHer movement and Summit Leaders, a non-profit that inspires low-income students to build the next billion-dollar business. She is a frequent contributor to publications like the Globe & Mail and Macleans magazine.
Every "or" or "and" you have in your statement decreases your value proposition by half. Get more streamlined on your value proposition and the customer your support.
"We had sort of a sketch and I mean that literally, like we had a floor plan with tape on it, in this building in Brooklyn. And we showed it on Craigslist and we pretty much sold out that first floor when it was just tape on the floor."