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Episode Description

Troy Vosseller, Co founder of the Gener8tor accelerator and Co founder of Sconnie Nation joins the show to talk about

  • Troy's experience founding a startup accelerator, and the similarities and differences of being an entrepreneur and investor.
  • The story behind Sconnie Nation and how Troy established a meaningful and lasting brand.
  • How Troy got into the business of selling his own brand of beer, and how he thinks about category expansion.

Episode Transcript

Troy Vosseller

Co founder of gener8tor and Sconnie Nation

Troy Vosseller is a Co-Founder of gener8tor and serves as its full time managing director along with Joe Kirgues. Troy came to gener8tor from the University of Wisconsin Law School’s Law & Entrepreneurship Clinic, a program providing free legal services to startup businesses and entrepreneurs, where he worked as an Assistant Clinical Professor/Supervising Attorney.

As an undergraduate at the University of Wisconsin-Madison, Troy founded the most cliché student startup imaginable–a t-shirt company. It was a success, and today Sconnie Nation continues to market a line of apparel that focuses on celebrating the Wisconsin lifestyle. He loves all things branding, marketing and product development.

Before discovering his love of startups, Troy held brief stints at Qualcomm and Intuit. He holds a BA, MBA and JD from the University of Wisconsin-Madison.