"There's nothing scaleable about uncovering an earned insight." - Jen Abel, Co founder and Partner of JJELLYFISH
Jen Abel is a recognized B2B entrepreneur, having Founded and scaled JJELLYFISH. Abel is known for successfully bringing international companies to enter and conquer the U.S. market. As a thought leader in B2B sales, Abel has been featured as a Cohost and speaker by brands including Conde Nast's Glamour, General Assembly, Techstars, and Boulder Startup Week. Abel advises B2B startups on their sales strategy, along with Fortune 500 companies who engage her for insight on go-to-market design and acquiring early revenue. With over a decade of early-stage startup expertise, Abel was also a Mentor for Techstars and Founding Enterprise Sales Member at General Assembly (acquired) and Y-Combinator startup, The Muse.
"I have a prediction with 100% in 10 years you're going to have a billion dollar ARR company emerge out of this category"
The Zero to One phase is the hardest stage because you're having to convince people to use a new product from a new company. And on top of that LaunchDarkly at the time was also a process change, and people weren't really used to continuous delivery.